Advertising: Objectives, Function and Significance of Advertising a Product

Posted By Anypol Publishing on 12-03-2022 9:03 AM

Description

1. To introduce a new product by creating interest for it among the prospective customers.
2. To support personal selling program Advertising may be used to open customers’ doors for salesmen.
3. To reach people inaccessible to salesmen.
4. To enter a new market or attract a new group of customers.
5. To fight competition in the market and to increase the sales.
6. To enhance the goodwill of the enterprise by promising better quality products and services.
Functions of Advertising:
Advertising has become an essential marketing activity in the modern era of large-scale production and severe competition in the market.

Tags: Address , Free Advertising, Addis Ababa, Advertisement , yellow page

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